Project Outcome

Problem

Very cluttered and out-of-date design. People that are target group are coming to learn new skills such as programming, design, 3D or digital marketing, and they are landing on outdated and cluttered design which immediately gives them a reason to doubt the information and the quality of the academies.

Approach

To see what works and what doesn’t, first, I need to put myself in user perspective coming to the webpage. Being aware that there are different types of users I created 3 personas representing the target groups